spend Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/spend/ Digital Marketing News: customer experience, social, mobile marketing Mon, 27 Nov 2023 09:43:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png spend Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/spend/ 32 32 Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/#respond Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/feed/ 0 75% of businesses to up data related technology spend in 2023  https://www.marketingtechnews.net/news/2023/feb/15/75-of-businesses-to-up-data-related-technology-spend-in-2023/ https://www.marketingtechnews.net/news/2023/feb/15/75-of-businesses-to-up-data-related-technology-spend-in-2023/#respond Wed, 15 Feb 2023 16:01:09 +0000 https://www.marketingtechnews.net/?p=108709 Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a survey conducted by Lytics, a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%.  The Lytics 2023 Digital Ad Spending Report of 100 go-to-market decision makers–conducted in conjunction with Sapio Research–found that 58%... Read more »

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