Braze delivers new AI features to boost marketing efficiency and creativity

Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers' creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze.

With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and precision. The latest AI features from Braze reflect this paradigm shift, with recent research indicating...

26 March 2024 | Branding

Consumers trust banking sector the most with personal data

Someone using an ATM.

Thales, a global technology and security provider, has published the findings of its 2024 Thales Digital Trust Index which reveals that the banking sector is most trusted when it comes to protecting personal data and delivering trusted digital experiences.

Thales surveyed 12,426 consumers globally about their relationship with online brands and services, what privacy expectations they demand, and how brands can earn their trust.

Danny de Vreeze, VP Identity and Access...

8 February 2024 | Big Data

8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection

With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy.

Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”). 

This concern about intrusive data gathering and disconcertingly personal advertisements appears to...

7 February 2024 | Best Practice

The future of marketing: 3 key trends set to transform the European landscape in 2024

Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead.

In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy prioritisation. Strong privacy foundations enable accurate measurement while building consumer trust.

Research demonstrates...

22 December 2023 | Automation

63% of marketers lack a clear plan for cookieless personalisation

Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation.

That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024.

The research, which surveyed 100 UK marketing professionals across the UK, found that more than half (54%) also...

20 December 2023 | Personalised Marketing

Half of personalised content is boring and unhelpful

More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.” 

That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.

Based on a comprehensive study of 100 UK marketing leaders and 1,000 UK...

1 August 2023 | Content Marketing

65% of consumers say personalisation earns loyalty in 2023

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty.

These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023.

Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending 

Consumers are thinking more critically about where they will spend their money in 2023, with 81% saying they will reassess their...

26 January 2023 | Customer Experience

Consumers want digital interactions with brands to feel like personal conversations

Two people drinking coffee.

Businesses have technology gaps that prevent them from making meaningful connections with customers, according to a study by Vonage, a specialist in cloud communications helping businesses accelerate their digital transformation.

After two years of nonstop digital transformation among businesses, only 45% of consumers are “very satisfied” with the way they connect with companies, revealing opportunities to enhance digital transformation efforts with omnichannel communications...

31 October 2022 | Customer Experience

UK consumers demand hyper-personalisation, new report reveals

The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.

Email marketing reigns supreme

Email continues to sit...

4 April 2022 | Email marketing

Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...

16 August 2021 | Automation