CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ Digital Marketing News: customer experience, social, mobile marketing Fri, 22 Mar 2024 15:51:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ 32 32 Sprout Social launches mentorship network for marketers https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/ https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/#respond Fri, 22 Mar 2024 15:51:30 +0000 https://www.marketingtechnews.net/?p=109483 Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers,... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/feed/ 0 Number of CMOs responsible for sales enablement has doubled over the past year  https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/ https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/#respond Fri, 08 Mar 2024 08:59:00 +0000 https://www.marketingtechnews.net/?p=109457 Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.   The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/feed/ 0 Two thirds of PR pros can’t prove their work helps their business or client https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/ https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/#respond Mon, 04 Mar 2024 09:49:00 +0000 https://www.marketingtechnews.net/?p=109453 Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see.  This research comes at... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/04/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client/feed/ 0 Majority of marketers say marketing goals and business objectives are misaligned https://www.marketingtechnews.net/news/2024/feb/27/majority-of-marketers-say-marketing-goals-and-business-objectives-are-misaligned/ https://www.marketingtechnews.net/news/2024/feb/27/majority-of-marketers-say-marketing-goals-and-business-objectives-are-misaligned/#respond Tue, 27 Feb 2024 13:13:20 +0000 https://www.marketingtechnews.net/?p=109440 Almost 90% of marketing leaders are more focused on business objectives today than five years ago. However, only about a quarter start the planning process by identifying their desired business outcomes. This disconnect is at the core of the findings in a report from Walker Sands, a full-service B2B marketing agency. Surveying more than 150 marketing... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/27/majority-of-marketers-say-marketing-goals-and-business-objectives-are-misaligned/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/ https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/#respond Tue, 13 Feb 2024 13:08:51 +0000 https://www.marketingtechnews.net/?p=109412 Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/13/adform-becomes-the-first-global-demand-side-platform-to-join-uns-science-based-targets-initiative/feed/ 0 ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/#respond Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/feed/ 0 Two thirds of SMEs have no marketing plan https://www.marketingtechnews.net/news/2024/jan/31/two-thirds-of-smes-have-no-marketing-plan/ https://www.marketingtechnews.net/news/2024/jan/31/two-thirds-of-smes-have-no-marketing-plan/#respond Wed, 31 Jan 2024 11:00:16 +0000 https://www.marketingtechnews.net/?p=109391 After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan.  The Marketing Maturity Report, by The Marketing Centre, asked people from hundreds of small and medium-sized businesses across the UK to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/31/two-thirds-of-smes-have-no-marketing-plan/feed/ 0 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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