Amperity Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/amperity/ Digital Marketing News: customer experience, social, mobile marketing Wed, 01 Nov 2023 15:35:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Amperity Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/amperity/ 32 32 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/feed/ 0 Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/ https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/#respond Wed, 13 Sep 2023 15:51:01 +0000 https://www.marketingtechnews.net/?p=109130 Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/feed/ 0 Authentic Brands Group partners with Amperity to supercharge their customer data https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/ https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/#respond Thu, 20 Apr 2023 09:20:36 +0000 https://www.marketingtechnews.net/?p=108845 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/feed/ 0 MillerKnoll selects Amperity to accelerate first-party data strategy https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/ https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/#respond Wed, 22 Mar 2023 10:09:23 +0000 https://www.marketingtechnews.net/?p=108779 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on... Read more »

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