paid media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/paid-media/ Digital Marketing News: customer experience, social, mobile marketing Wed, 01 Nov 2023 15:35:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png paid media Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/paid-media/ 32 32 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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