Harriet Durnford-Smith, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 29 Nov 2021 14:53:50 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Harriet Durnford-Smith, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Lack of Trust in marketing data – What does this mean for the CMO? https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/ https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/#respond Mon, 29 Nov 2021 14:44:08 +0000 https://marketingtechnews.net/?p=107703 Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain... Read more »

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