Global social media users pass 5 billion milestone 

A man looking at his Facebook profile.

We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. 

In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3% of the world’s population. The global total increased by 266 million over the past year - an annual...

28 February 2024 | Social Media Marketing

Braze native WhatsApp messaging helps build customer relationships

Someone using WhatsApp on their phone.

Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel WhatsApp generally available.

Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive...

21 March 2023 | Customer Experience

One in three Brits prefer to reach customer service via WhatsApp

Someone using WhatsApp on their phone.

One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. 

Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%), according to a survey of 1,000 Brits by telecoms provider Esendex. 

In a similar vein, 79% of consumers would...

27 September 2022 | Customer Experience