Social Media Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/social-media-marketing/ Digital Marketing News: customer experience, social, mobile marketing Fri, 22 Mar 2024 15:51:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Social Media Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/social-media-marketing/ 32 32 Sprout Social launches mentorship network for marketers https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/ https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/#respond Fri, 22 Mar 2024 15:51:30 +0000 https://www.marketingtechnews.net/?p=109483 Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers,... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/feed/ 0 Global social media users pass 5 billion milestone  https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/ https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/#respond Wed, 28 Feb 2024 07:26:00 +0000 https://www.marketingtechnews.net/?p=109432 We Are Social, a socially-led creative agency, and Meltwater, a specialist in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide.  In a bumper year for digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion),... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/28/global-social-media-users-pass-5-billion-milestone/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Brands spent $930bn on social media advertising since 2017 https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/ https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/#respond Tue, 23 Jan 2024 13:20:41 +0000 https://www.marketingtechnews.net/?p=109383 As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/23/brands-spent-930bn-on-social-media-advertising-since-2017/feed/ 0 Dior dominates the Emmys red carpet conversation https://www.marketingtechnews.net/news/2024/jan/22/dior-dominates-the-emmys-red-carpet-conversation/ https://www.marketingtechnews.net/news/2024/jan/22/dior-dominates-the-emmys-red-carpet-conversation/#respond Mon, 22 Jan 2024 12:05:40 +0000 https://www.marketingtechnews.net/?p=109377 Dior was the most globally talked about luxury brand by influential sources on social media from the Emmys red carpet in the three days following the event. According to influencer analytics platform WeArisma, 99 celebrities, influencers and press shared 138 pieces of content with a total media value of $5,573,007. With a star-studded lineup wearing... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/22/dior-dominates-the-emmys-red-carpet-conversation/feed/ 0 Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028 https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/ https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/#respond Mon, 15 Jan 2024 11:13:12 +0000 https://www.marketingtechnews.net/?p=109368 The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape. These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/feed/ 0 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 Nearly 95% of internet users use social media platforms https://www.marketingtechnews.net/news/2023/nov/28/nearly-95-of-internet-users-use-social-media-platforms/ https://www.marketingtechnews.net/news/2023/nov/28/nearly-95-of-internet-users-use-social-media-platforms/#respond Tue, 28 Nov 2023 08:31:35 +0000 https://www.marketingtechnews.net/?p=109270 The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising. According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, or... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/28/nearly-95-of-internet-users-use-social-media-platforms/feed/ 0 Why social listening platforms can’t listen – and how SocialVoice is looking to step in https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/ https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/#respond Tue, 31 Oct 2023 13:07:22 +0000 https://www.marketingtechnews.net/?p=109217 The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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