Amazon Ads Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/amazon-ads/ Digital Marketing News: customer experience, social, mobile marketing Fri, 10 Nov 2023 16:53:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Amazon Ads Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/amazon-ads/ 32 32 Amazon Ads unveils AdTech capabilities to improve advertiser outcomes https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/ https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/#respond Wed, 08 Nov 2023 09:12:55 +0000 https://www.marketingtechnews.net/?p=109234 Amazon Ads has announced a host of new capabilities across campaign planning, activation and measurement that give advertisers more control over the audiences they reach and faster, more actionable insights into ad performance. Kelly MacLean, VP of Amazon DSP, said: “Advertisers tell us demonstrating the impact of their marketing is their biggest challenge, and that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/08/amazon-ads-unveils-adtech-sapabilities-to-improve-advertiser-outcomes/feed/ 0 Amazon Ads unveils video and streaming advert products https://www.marketingtechnews.net/news/2022/oct/27/amazon-ads-unveils-video-and-streaming-advert-products/ https://www.marketingtechnews.net/news/2022/oct/27/amazon-ads-unveils-video-and-streaming-advert-products/#respond Thu, 27 Oct 2022 09:51:52 +0000 https://www.marketingtechnews.net/?p=108476 Amazon Ads has showcased new solutions to help advertisers of all sizes use the power of video and streaming media to more effectively share their brand and product stories with customers. According to third-party research from Wyzowl, 73% of consumers say they prefer video ads to learn about products and services, and 88% say video... Read more »

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