Gen Z Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/gen-z/ Digital Marketing News: customer experience, social, mobile marketing Tue, 12 Sep 2023 12:53:29 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Gen Z Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/gen-z/ 32 32 Three in five students opt for ad-supported subscriptions to keep costs affordable https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/ https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/#respond Tue, 12 Sep 2023 12:53:02 +0000 https://www.marketingtechnews.net/?p=109125 Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable/feed/ 0 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 Gen Z exposed as the worst data hoarders https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/ https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/#respond Fri, 12 May 2023 12:42:28 +0000 https://www.marketingtechnews.net/?p=108895 Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/feed/ 0 23% of Gen Z avoid Google Home, Alexa and other Bluetooth devices https://www.marketingtechnews.net/news/2022/dec/06/23-of-gen-z-avoid-google-home-alexa-and-other-bluetooth-devices/ https://www.marketingtechnews.net/news/2022/dec/06/23-of-gen-z-avoid-google-home-alexa-and-other-bluetooth-devices/#respond Tue, 06 Dec 2022 10:53:37 +0000 https://www.marketingtechnews.net/?p=108544 Almost a quarter (23%) of Gen Zs avoid technology like Google Home, Alexa and other Bluetooth devices because of privacy concerns and only 35% want to see it in their homes. This is according to a survey of 2,500 Gen Zs conducted by The Property Marketing Strategists. However, Gen Zs answers to other questions point... Read more »

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]]> https://www.marketingtechnews.net/news/2022/dec/06/23-of-gen-z-avoid-google-home-alexa-and-other-bluetooth-devices/feed/ 0 Gen Z avoiding advertising at all costs https://www.marketingtechnews.net/news/2022/may/26/gen-z-avoiding-advertising-at-all-costs/ https://www.marketingtechnews.net/news/2022/may/26/gen-z-avoiding-advertising-at-all-costs/#respond Thu, 26 May 2022 12:43:07 +0000 https://www.marketingtechnews.net/?p=108065 Any company looking to target Gen Z consumers (those born between 1997 and 2012) shouldn’t even bother with traditional advertising. That is the stark finding from a new report released by digital consumer research firm, Bulbshare, which gathers insights from thousands of consumers around the world. Titled ‘Ad blockers and advocacy: Why Gen Z is... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/26/gen-z-avoiding-advertising-at-all-costs/feed/ 0 Gen Z users are three times more likely to use YouTube than TikTok https://www.marketingtechnews.net/news/2022/may/17/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/ https://www.marketingtechnews.net/news/2022/may/17/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/#respond Tue, 17 May 2022 14:16:00 +0000 https://www.marketingtechnews.net/?p=108012 YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 – rising to 93% in Gen Z adults (aged 18 – 29). This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which has shed some light on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/17/gen-z-users-are-three-times-more-likely-to-use-youtube-than-tiktok/feed/ 0 Two-thirds of Gen Z out of touch with traditional Black Friday marketing https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/ https://www.marketingtechnews.net/news/2021/nov/29/two-thirds-of-gen-z-out-of-touch-with-traditional-black-friday-marketing/#respond Mon, 29 Nov 2021 11:01:29 +0000 https://marketingtechnews.net/?p=107700 Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers. The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations. Despite this, Gen Z spends more than... Read more »

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