IDC Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/idc/ Digital Marketing News: customer experience, social, mobile marketing Tue, 15 Mar 2022 12:32:39 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png IDC Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/idc/ 32 32 80% of firms plan to implement conversational customer engagement https://www.marketingtechnews.net/news/2022/mar/14/80-of-firms-plan-to-implement-conversational-customer-engagement/ https://www.marketingtechnews.net/news/2022/mar/14/80-of-firms-plan-to-implement-conversational-customer-engagement/#respond Mon, 14 Mar 2022 13:31:00 +0000 https://marketingtechnews.net/?p=107894 Nearly 80% of companies have, or intend to implement, conversational customer engagement technologies – the ability to communicate interactively with customers from one digital channel to another while retaining context. The companies believe this will improve customer experience, according to a new collaborative study from IDC and Sinch.  Of those, more than half will do... Read more »

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