Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so.

Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets.

Adform continues to champion sustainable advertising as a key component of its offering. In 2023, Adform became a member of Ad Net Zero and made history as the first...

13 February 2024 | Advertising

Marketing industry urged to reduce ‘alarming’ digital waste levels

Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies.

The problem: Managing MarTech

Only 17% of companies indicated that their different technology components work together...

18 July 2023 | Best Practice

Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.  

And these consumers are prepared to vote with their feet if businesses don’t cut back on data-related pollution: 42% said they would stop buying from a company if they knew it was...

4 April 2023 | Best Practice