segmentation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/segmentation/ Digital Marketing News: customer experience, social, mobile marketing Wed, 04 Oct 2023 07:40:15 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png segmentation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/segmentation/ 32 32 61% of marketers believe consumer segmentation is an outdated marketing method  https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/ https://www.marketingtechnews.net/news/2023/oct/04/61-of-marketers-believe-consumer-segmentation-is-an-outdated-marketing-method/#respond Wed, 04 Oct 2023 07:40:10 +0000 https://www.marketingtechnews.net/?p=109151 Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise customer data platform, Treasure Data. This is despite almost all (96%) marketers in the UK... Read more »

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