customer Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customer/ Digital Marketing News: customer experience, social, mobile marketing Tue, 21 Mar 2023 09:45:58 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png customer Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customer/ 32 32 Braze native WhatsApp messaging helps build customer relationships https://www.marketingtechnews.net/news/2023/mar/21/braze-native-whatsapp-messaging-helps-build-customer-relationships/ https://www.marketingtechnews.net/news/2023/mar/21/braze-native-whatsapp-messaging-helps-build-customer-relationships/#respond Tue, 21 Mar 2023 09:45:48 +0000 https://www.marketingtechnews.net/?p=108761 Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel WhatsApp generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/21/braze-native-whatsapp-messaging-helps-build-customer-relationships/feed/ 0 How Joules improved customer data quality to drive profitable acquisition https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/ https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/#respond Thu, 03 Nov 2022 14:56:13 +0000 https://www.marketingtechnews.net/?p=108493 As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading. The problem: Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base. Previously work of this... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/03/how-joules-improved-customer-data-quality-to-drive-profitable-acquisition/feed/ 0 Teads launches Attention Program to advance omnichannel attention measurement https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/ https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/#respond Tue, 21 Jun 2022 12:07:22 +0000 https://www.marketingtechnews.net/?p=108113 Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector. The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within quality publishers and connected TV providers, and integrations with industry-leading attention measurement partners, this pioneering... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/21/teads-launches-attention-program-to-advance-omnichannel-attention-measurement/feed/ 0 How Cortech Developments improved customer journeys by taking its CRM to the cloud https://www.marketingtechnews.net/news/2021/dec/08/how-cortech-developments-improved-customer-journeys-by-taking-its-crm-to-the-cloud/ https://www.marketingtechnews.net/news/2021/dec/08/how-cortech-developments-improved-customer-journeys-by-taking-its-crm-to-the-cloud/#respond Wed, 08 Dec 2021 19:53:00 +0000 https://marketingtechnews.net/?p=107728 Established in 1992, Cortech Developments is a privately owned, premier provider of software integration solutions for smarter building, fire, and security systems. The company offers software development and management systems across the globe, working with building owners, consultants, integrators, and manufacturers to maximise safety and efficiency. The problem: Cortech Developments has been integrating systems for... Read more »

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