Cheetah Digital Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/cheetah-digital/ Digital Marketing News: customer experience, social, mobile marketing Mon, 18 Jul 2022 22:09:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Cheetah Digital Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/cheetah-digital/ 32 32 Shocking loyalty statistics that will make you rethink your marketing strategy https://www.marketingtechnews.net/news/2022/jul/18/shocking-loyalty-statistics-that-will-make-you-rethink-your-marketing-strategy/ https://www.marketingtechnews.net/news/2022/jul/18/shocking-loyalty-statistics-that-will-make-you-rethink-your-marketing-strategy/#respond Mon, 18 Jul 2022 19:25:09 +0000 https://www.marketingtechnews.net/?p=108232 Whether due to the rise of e-commerce, the disruptions of the pandemic or other factors specific to a given industry, the old patterns of consumer behaviour no longer hold true in the current marketplace. According to Cheetah Digital’s recently published 2022 Digital Consumer Trends Index, even the 76% of UK consumers who define themselves as... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jul/18/shocking-loyalty-statistics-that-will-make-you-rethink-your-marketing-strategy/feed/ 0 PepsiCo martech leader unveils game-changing marketing strategies https://www.marketingtechnews.net/news/2022/jul/13/pepsico-martech-leader-unveils-game-changing-marketing-strategies/ https://www.marketingtechnews.net/news/2022/jul/13/pepsico-martech-leader-unveils-game-changing-marketing-strategies/#respond Wed, 13 Jul 2022 14:33:12 +0000 https://www.marketingtechnews.net/?p=108217 In a special edition Thinking Caps podcast, Tim Glomb, VP of Content and Data at Cheetah Digital, sits down with Chris Muscutt, Head of MarTech at PepsiCo, to discuss the ins and outs of relationship marketing. They share their take on common buzzwords and the use of zero- and first-party data and technology to power... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jul/13/pepsico-martech-leader-unveils-game-changing-marketing-strategies/feed/ 0 Why 2022 is the year of ‘relationship marketing’ https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/ https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/#respond Tue, 28 Jun 2022 21:01:41 +0000 https://www.marketingtechnews.net/?p=108125 The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers across the UK interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/28/why-2022-is-the-year-of-relationship-marketing/feed/ 0 Can your customer loyalty program pass the ‘grandma test’? https://www.marketingtechnews.net/news/2022/may/09/can-your-customer-loyalty-program-pass-the-grandma-test/ https://www.marketingtechnews.net/news/2022/may/09/can-your-customer-loyalty-program-pass-the-grandma-test/#respond Mon, 09 May 2022 08:36:44 +0000 https://www.marketingtechnews.net/?p=108002 A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of... Read more »

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