Adverity Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adverity/ Digital Marketing News: customer experience, social, mobile marketing Mon, 13 Jun 2022 06:38:18 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Adverity Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/adverity/ 32 32 5 steps to increasing business resilience through data maturity https://www.marketingtechnews.net/news/2022/jun/13/5-steps-to-increasing-business-resilience-through-data-maturity/ https://www.marketingtechnews.net/news/2022/jun/13/5-steps-to-increasing-business-resilience-through-data-maturity/#respond Mon, 13 Jun 2022 06:38:12 +0000 https://www.marketingtechnews.net/?p=108089 The role of data to empower business leaders to make better-informed decisions is seemingly ever increasing. But, with the world’s economy becoming increasingly complex and volatile, it is the more digitally mature companies proving to be resilient to economic shocks. In 2021, Dany El-Eid, director of North America at digital analytics software firm, Adverity, conducted... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/13/5-steps-to-increasing-business-resilience-through-data-maturity/feed/ 0 Harriet Durnford-Smith, Adverity: How data is impacting modern marketing https://www.marketingtechnews.net/news/2022/jun/06/harriet-durnford-smith-adverity-how-data-is-impacting-modern-marketing/ https://www.marketingtechnews.net/news/2022/jun/06/harriet-durnford-smith-adverity-how-data-is-impacting-modern-marketing/#respond Mon, 06 Jun 2022 08:24:37 +0000 https://www.marketingtechnews.net/?p=108073 Could you tell us a little bit about Adverity and how it can help organisations? Advanced data analytics is more accessible to a wider range of companies than ever before. We’re proud to be among the innovators who’ve made that happen.  Back in 2015, Adverity was founded with the aim of helping every organisation quickly... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/06/harriet-durnford-smith-adverity-how-data-is-impacting-modern-marketing/feed/ 0 Almost half of CMOs feel data hinders creativity https://www.marketingtechnews.net/news/2022/may/25/almost-half-of-cmos-feel-data-hinders-creativity/ https://www.marketingtechnews.net/news/2022/may/25/almost-half-of-cmos-feel-data-hinders-creativity/#respond Wed, 25 May 2022 20:00:33 +0000 https://www.marketingtechnews.net/?p=108036 42% of CMOs believe data is hindering creativity among marketing teams, according to a new report by Adverity, a data and analytics platform for marketing, sales and e-commerce teams. The report, entitled ‘Data, People, and Culture: The Evolving Role of the Modern CMO’, surveyed 300 CMOs across the US, UK, and DACH region (Germany, Austria,... Read more »

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