business Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/business/ Digital Marketing News: customer experience, social, mobile marketing Mon, 01 Nov 2021 15:42:18 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png business Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/business/ 32 32 Three quarters of CMOs ‘are contributing to business growth’ https://www.marketingtechnews.net/news/2021/oct/12/three-quarters-of-cmos-are-contributing-to-business-growth/ https://www.marketingtechnews.net/news/2021/oct/12/three-quarters-of-cmos-are-contributing-to-business-growth/#respond Tue, 12 Oct 2021 14:28:00 +0000 http://marketingtechnews.net/?p=107471 CMOs’ responsibilities are shifting, with around three quarters of them now responsible for contributing to business growth (76%) and data and technology (74%).  This is according to the latest Capgemini Research Institute report, ‘A new playbook for chief marketing officers: Why CMOs should enable real-time marketing to drive sustained growth’.  Despite the CMO’s new data-focused... Read more »

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