programmatic Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/programmatic/ Digital Marketing News: customer experience, social, mobile marketing Tue, 12 Sep 2023 12:36:59 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png programmatic Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/programmatic/ 32 32 UK advertisers expected to increase programmatic DOOH spend by a third https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/ https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/#respond Tue, 12 Sep 2023 12:36:54 +0000 https://www.marketingtechnews.net/?p=109123 VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK. Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a... Read more »

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