Jack Wearne, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 27 May 2021 11:59:29 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jack Wearne, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The antidote for an acute case of martech bloat https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/ https://www.marketingtechnews.net/news/2021/may/27/the-antidote-for-an-acute-case-of-martech-bloat/#respond Thu, 27 May 2021 11:59:14 +0000 http://marketingtechnews.net/?p=107016 Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For example, the retailer Next recently announced it will now prioritise online marketing, stopping all other forms of marketing and promotion of... Read more »

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