Comments on: The business case for a strong CMO-CIO partnership: A guide https://www.marketingtechnews.net/news/2021/feb/04/the-business-case-for-a-strong-cmo-cio-partnership-a-guide/ Digital Marketing News: customer experience, social, mobile marketing Tue, 09 Feb 2021 12:46:32 +0000 hourly 1 By: Dirk Wilson https://www.marketingtechnews.net/news/2021/feb/04/the-business-case-for-a-strong-cmo-cio-partnership-a-guide/#comment-9555 Tue, 09 Feb 2021 12:46:32 +0000 http://marketingtechnews.net/?p=106706#comment-9555 A great read, thanks Bonnie!

A unified CMO & CIO strategy to leverage innovative ad tech & mar tech solutions is a must. Our team here have been spending hundreds of hours working with inhouse marketing teams and agency teams to innovate workflows and data insights to ultimately save advertisers time, money and eliminate risk exposure due to error prone, manual processes that should be digitized and cloud based.

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