Ryan Daws, Author at Marketing Tech News

Ru Roberts, Waze: On non-distracting and privacy-conscious advertising

Ryan Daws — Fri, 11 Feb 2022 16:53:27 +0000

MarketingTech caught up with Ru Roberts, UK Country Manager for Waze, to discuss how the popular satellite navigation app advertises to drivers in a responsible manner. As a free app, Waze relies on advertising. However, displaying ads to drivers could be a recipe for disaster. Waze has faced its fair share of criticisms in the... Read more »

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Russia aided Trump’s campaign using every major social network

Ryan Daws — Mon, 17 Dec 2018 16:30:58 +0000

Donald Trump’s 2016 US presidential campaign received aid from Russia using every major social media network, a report has found.

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Twitter’s longer tweets go into effect on September 19th

Ryan Daws — Mon, 12 Sep 2016 22:13:14 +0000

Following the announcement back in May, Twitter will be implementing changes with regards to how characters in a tweet count towards its current limit on September 19th.

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Microsoft’s branding: The ship has caught sail, but can it repair its hull?

Ryan Daws — Wed, 17 Sep 2014 10:49:18 +0000

One of the biggest complaints about Microsoft in recent years is that the company is slow to take advantage of new trends. This is something which appears to have now changed. Windows Phone is the perfect example of this, but even if Microsoft had been quicker off the mark, would their reputation have held them back?

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Directly.me’s Rocky Mirza: We’re more of an ‘anti-social network’

Ryan Daws — Mon, 08 Jul 2013 13:47:00 +0000

This week MarketingTech got to speak with Rocky Mirza, the co-founder of an ambitious search engine called “Directly.me” which can allow you to get your message to anyone – yes, anyone.

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Is Social Media putting extra strain on marketers?

Ryan Daws — Tue, 02 Jul 2013 09:33:00 +0000

Where most of us think of social media as a way of easily reaching out to friends and family, for marketers, it’s a powerful tool for engaging new audiences. A report from marketing production services firm Charterhouse however, shows extra strain being put on departments.

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Looking to improve your commercial performance? Get FTSE 350 Social

Ryan Daws — Tue, 25 Jun 2013 09:26:00 +0000

We can probably all think of times we’ve received great customer service; moments which stand-out, will be remembered, and we’ve walked away feeling pleased our opinion matters, has influence, and has been dealt with to the best of a third party’s ability.

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Microsoft tries to gain back Windows 8 ad trust with Ad Pano

Ryan Daws — Mon, 24 Jun 2013 16:37:00 +0000

Nearly two months ago I’d written an article on our sister site DeveloperTech how Windows 8 developers were not being paid for their in-app advertisements, and how it was affecting their finances. Now Microsoft could be trying to restore trust and rival Apple’s “iAds” with Ad Pano.

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Google Glass is ‘the next iPhone’ says analyst, prime for marketing?

Ryan Daws — Fri, 21 Jun 2013 11:30:00 +0000

According to a new report by Forrester - 21.6 million US online consumers, or 12 percent of the population; would consider augmented reality glasses as long if they were from a trusted brand.

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Microsoft rewarding users for watching TV? Count me in!

Ryan Daws — Thu, 13 Jun 2013 16:18:00 +0000

The Xbox One contains an “achievements” feature, the way of bragging to friends of your accomplishments. Question is, will this be their only use?

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