Dan Purvis, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 20:09:17 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Dan Purvis, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Five things to consider when planning an app: Usage, UX, and more https://www.marketingtechnews.net/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/ https://www.marketingtechnews.net/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/#respond Thu, 11 Apr 2019 12:43:14 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/ The app designing process will be a bumpy road if you don't take a methodical approach. Your business doesn't just need an app - it needs a user-friendly app that provides substantial value.

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]]> https://www.marketingtechnews.net/news/2019/apr/11/five-things-consider-when-planning-app-usage-ux-and-more/feed/ 0 How Apple and Netflix are tackling their international business expansion goals https://www.marketingtechnews.net/news/2018/aug/22/how-apple-and-netflix-are-tackling-their-international-business-expansion-goals/ https://www.marketingtechnews.net/news/2018/aug/22/how-apple-and-netflix-are-tackling-their-international-business-expansion-goals/#respond Wed, 22 Aug 2018 16:43:33 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/22/how-apple-and-netflix-are-tackling-their-international-business-expansion-goals/ With competition in the smartphone niche heating up, and its mature markets getting to saturation point, Apple must cooperate with the government to get a piece of the Chinese market.

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]]> https://www.marketingtechnews.net/news/2018/aug/22/how-apple-and-netflix-are-tackling-their-international-business-expansion-goals/feed/ 0 Enter digital: Six new ways to drive automotive sales https://www.marketingtechnews.net/news/2017/nov/13/enter-digital-six-new-ways-drive-automotive-sales/ https://www.marketingtechnews.net/news/2017/nov/13/enter-digital-six-new-ways-drive-automotive-sales/#respond Mon, 13 Nov 2017 16:09:30 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/nov/13/enter-digital-six-new-ways-drive-automotive-sales/ Traditional car sales methods have been rendered obsolete. As a result of this - it is necessary for companies to employ new marketing tactics.

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]]> https://www.marketingtechnews.net/news/2017/nov/13/enter-digital-six-new-ways-drive-automotive-sales/feed/ 0 Social media is not a marketer’s silver bullet – it is only part of the solution https://www.marketingtechnews.net/news/2017/oct/20/social-media-not-marketers-silver-bullet-it-only-part-solution/ https://www.marketingtechnews.net/news/2017/oct/20/social-media-not-marketers-silver-bullet-it-only-part-solution/#respond Fri, 20 Oct 2017 10:37:16 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/oct/20/social-media-not-marketers-silver-bullet-it-only-part-solution/ Social media has never been a quick fix. Too many marketers have unclear or ineffective objectives for their campaigns, and many businesses seem to think they must 'do' social media, without understanding why.

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]]> https://www.marketingtechnews.net/news/2017/oct/20/social-media-not-marketers-silver-bullet-it-only-part-solution/feed/ 0 Why webinars are a key martech channel for sales enablement https://www.marketingtechnews.net/news/2017/jun/20/why-webinars-are-key-martech-channel-sales-enablement/ https://www.marketingtechnews.net/news/2017/jun/20/why-webinars-are-key-martech-channel-sales-enablement/#respond Tue, 20 Jun 2017 08:46:26 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/jun/20/why-webinars-are-key-martech-channel-sales-enablement/ Webinars have become a key player in the marketing technology mix and, alongside other productivity tools and applications, they can be crucial in achieving sales targets and growth.

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]]> https://www.marketingtechnews.net/news/2017/jun/20/why-webinars-are-key-martech-channel-sales-enablement/feed/ 0 Marketing Operations: where technology and strategy meet https://www.marketingtechnews.net/news/2017/apr/07/marketing-operations-where-technology-and-strategy-meet/ https://www.marketingtechnews.net/news/2017/apr/07/marketing-operations-where-technology-and-strategy-meet/#respond Fri, 07 Apr 2017 12:53:48 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/apr/07/marketing-operations-where-technology-and-strategy-meet/ Marketing has entered a great period of positive change, and it is through the development of new technologies and processes that it has been possible.

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