coca-cola Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/coca-cola/ Digital Marketing News: customer experience, social, mobile marketing Mon, 24 Aug 2020 10:26:09 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png coca-cola Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/coca-cola/ 32 32 Why R&D is ‘the wind beneath marketing’s wings’ at Coca-Cola: AI, analytics, and more https://www.marketingtechnews.net/news/2020/aug/24/why-rd-is-the-wind-beneath-marketings-wings-at-coca-cola-ai-analytics-and-more/ https://www.marketingtechnews.net/news/2020/aug/24/why-rd-is-the-wind-beneath-marketings-wings-at-coca-cola-ai-analytics-and-more/#respond Mon, 24 Aug 2020 10:26:07 +0000 http://marketingtechnews.net/?p=106005 Session Even if you are one of the biggest and most recognisable brands in the world, it never pays to stand still. Coca-Cola is a particular case in point. For years, the soft drinks behemoth regularly topped the charts as the world’s most valuable brand. Yet in 2013, according to Interbrand’s rankings, Apple took Coca-Cola’s... Read more »

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