Joel Davis, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 15 Mar 2021 13:21:06 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Joel Davis, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The need for ‘evolved phygital’: Ramping up the experience https://www.marketingtechnews.net/news/2021/mar/15/the-need-for-evolved-phygital-ramping-up-the-experience/ https://www.marketingtechnews.net/news/2021/mar/15/the-need-for-evolved-phygital-ramping-up-the-experience/#respond Mon, 15 Mar 2021 13:20:38 +0000 http://marketingtechnews.net/?p=106834 Little did marketers – or anyone else for that matter – realise that it would take a pandemic to turn our well established retail infrastructure on its head. Almost overnight social commerce became our new form of retail architecture. What was already prevalent in China took hold in a matter of months and continues to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/15/the-need-for-evolved-phygital-ramping-up-the-experience/feed/ 0 The need for mindful marketing in 2021: Take a step back to enable a giant leap forward https://www.marketingtechnews.net/news/2020/nov/27/the-need-for-mindful-marketing-in-2021-take-a-step-back-to-enable-a-giant-leap-forward/ https://www.marketingtechnews.net/news/2020/nov/27/the-need-for-mindful-marketing-in-2021-take-a-step-back-to-enable-a-giant-leap-forward/#respond Fri, 27 Nov 2020 14:39:30 +0000 http://marketingtechnews.net/?p=106401 An interesting timeline has been unfolding this year, the likes of which we have never seen before. In the space of about 10 months, the global mood has swung from the depths of fear and uncertainty (as the pandemic took hold) to elation (as we started coming out of our respective lockdowns) and back to... Read more »

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]]> https://www.marketingtechnews.net/news/2020/nov/27/the-need-for-mindful-marketing-in-2021-take-a-step-back-to-enable-a-giant-leap-forward/feed/ 0 Disrupting the eCommerce status quo: Covid-19 and digital transformation https://www.marketingtechnews.net/news/2020/jul/23/disrupting-the-ecommerce-status-quo-covid-19-and-digital-transformation/ https://www.marketingtechnews.net/news/2020/jul/23/disrupting-the-ecommerce-status-quo-covid-19-and-digital-transformation/#comments Thu, 23 Jul 2020 11:34:33 +0000 http://marketingtechnews.net/?p=105943 There is no doubt there is a sense that the Great Retrenchment is upon us; yet as ever, where there is a crisis, new opportunities arise. As Ian Altman, business-to-business growth expert and bestselling author of Same Side Selling, reminds us, the underlying product or service hasn’t changed, but the way it’s presented now has... Read more »

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]]> https://www.marketingtechnews.net/news/2020/jul/23/disrupting-the-ecommerce-status-quo-covid-19-and-digital-transformation/feed/ 1 Has social distancing helped usher through the age of immersive digital? https://www.marketingtechnews.net/news/2020/jun/01/has-social-distancing-helped-usher-through-the-age-of-immersive-digital/ https://www.marketingtechnews.net/news/2020/jun/01/has-social-distancing-helped-usher-through-the-age-of-immersive-digital/#respond Mon, 01 Jun 2020 08:41:13 +0000 http://marketingtechnews.net/?p=105729 As brands around the world respond to the ongoing disruptive trends and scrabble to re-shape the way they engage with their customers, what we are witnessing is an explosion of immersive digital experiences. It might seem that up until a few months ago immersive digital interactions were more of a cherry on the top rather... Read more »

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]]> https://www.marketingtechnews.net/news/2020/jun/01/has-social-distancing-helped-usher-through-the-age-of-immersive-digital/feed/ 0 Where brands now sit amid Covid-19: Intimacy at scale in a time of crisis https://www.marketingtechnews.net/news/2020/mar/25/where-brands-now-sit-amid-covid-19-intimacy-scale-time-crisis/ https://www.marketingtechnews.net/news/2020/mar/25/where-brands-now-sit-amid-covid-19-intimacy-scale-time-crisis/#comments Wed, 25 Mar 2020 11:56:21 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/25/where-brands-now-sit-amid-covid-19-intimacy-scale-time-crisis/ Whilst Covid-19 is not a marketing opportunity to capitalise on, this is a time for understanding the unique role a brand plays in people's live - and how this may have changed.

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]]> https://www.marketingtechnews.net/news/2020/mar/25/where-brands-now-sit-amid-covid-19-intimacy-scale-time-crisis/feed/ 2 Why voice search is where the puck is going for digital https://www.marketingtechnews.net/news/2019/oct/25/why-voice-search-where-puck-going-digital/ https://www.marketingtechnews.net/news/2019/oct/25/why-voice-search-where-puck-going-digital/#respond Fri, 25 Oct 2019 11:00:30 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/25/why-voice-search-where-puck-going-digital/ According to Comscore by 2020 over 50 percent of all searches will be done by voice, and Gartner predicts that 30 percent of web browsing sessions will be done without a screen by next year too.

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]]> https://www.marketingtechnews.net/news/2019/oct/25/why-voice-search-where-puck-going-digital/feed/ 0 From A to I – Amazon to interchangeability: A guide to the future of advertising today https://www.marketingtechnews.net/news/2019/aug/12/i-amazon-interchangeability-guide-future-advertising-today/ https://www.marketingtechnews.net/news/2019/aug/12/i-amazon-interchangeability-guide-future-advertising-today/#respond Mon, 12 Aug 2019 12:25:52 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/aug/12/i-amazon-interchangeability-guide-future-advertising-today/ Consumers now expect greater control during the entire user journey. With ever-more present ways for users to block unwanted content, brands are having to find new ways to deliver a high volume of ads and ensure they are seen by the right people at the right time.

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]]> https://www.marketingtechnews.net/news/2019/aug/12/i-amazon-interchangeability-guide-future-advertising-today/feed/ 0 Let’s get away from ‘digital transformation’ – and move towards key marketing moments https://www.marketingtechnews.net/news/2019/jun/07/lets-get-away-digital-transformation-and-move-towards-key-marketing-moments/ https://www.marketingtechnews.net/news/2019/jun/07/lets-get-away-digital-transformation-and-move-towards-key-marketing-moments/#respond Fri, 07 Jun 2019 11:24:10 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jun/07/lets-get-away-digital-transformation-and-move-towards-key-marketing-moments/ Now that marketers have mastered many game-changing tools they need to learn how best to shape the world around consumers down to picking the right moments to offer their products and services.

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]]> https://www.marketingtechnews.net/news/2019/jun/07/lets-get-away-digital-transformation-and-move-towards-key-marketing-moments/feed/ 0 Blink and you’ll miss it: How to get the most out of short-lived social content https://www.marketingtechnews.net/news/2019/mar/20/blink-and-youll-miss-it-how-get-most-out-short-lived-social-content/ https://www.marketingtechnews.net/news/2019/mar/20/blink-and-youll-miss-it-how-get-most-out-short-lived-social-content/#respond Wed, 20 Mar 2019 16:05:46 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/20/blink-and-youll-miss-it-how-get-most-out-short-lived-social-content/ Short-lived content - one third of the most viewed Instagram stories are from brands - has a tendency to devote all your attention on something that is about to disappear for good. So how can marketers tap into this blink-and-miss-it marketing trend?

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]]> https://www.marketingtechnews.net/news/2019/mar/20/blink-and-youll-miss-it-how-get-most-out-short-lived-social-content/feed/ 0 Why personalised UX requires a new marketing mindset https://www.marketingtechnews.net/news/2018/oct/29/why-personalised-ux-new-marketing-mindset/ https://www.marketingtechnews.net/news/2018/oct/29/why-personalised-ux-new-marketing-mindset/#respond Mon, 29 Oct 2018 14:16:01 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/29/why-personalised-ux-new-marketing-mindset/ As ad blocking continues to grow in popularity, marketers are faced with the constant pressure of trying to come up with innovative ways of capturing people’s attention without being intrusive.

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