Thaddeus Kubis, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 20:35:03 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Thaddeus Kubis, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Convergence communique: The importance of storyboarding – and your brand’s message https://www.marketingtechnews.net/news/2018/mar/05/convergence-communique-importance-storyboarding-and-your-brands-message/ https://www.marketingtechnews.net/news/2018/mar/05/convergence-communique-importance-storyboarding-and-your-brands-message/#respond Mon, 05 Mar 2018 11:17:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/mar/05/convergence-communique-importance-storyboarding-and-your-brands-message/ Who is your production designer - that one person or team that can hone, shape, or mould your words to capture your brand's message in not only letters or words, but also in visually interactive, defined, and designed images?

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]]> https://www.marketingtechnews.net/news/2018/mar/05/convergence-communique-importance-storyboarding-and-your-brands-message/feed/ 0 Convergence communique: Designing your story based on media and message (part two) https://www.marketingtechnews.net/news/2018/feb/06/convergence-communique-designing-your-story-based-media-and-message-part-two/ https://www.marketingtechnews.net/news/2018/feb/06/convergence-communique-designing-your-story-based-media-and-message-part-two/#respond Tue, 06 Feb 2018 17:51:25 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/feb/06/convergence-communique-designing-your-story-based-media-and-message-part-two/ Are you watching The Crown, a biographical series on Netflix about the reign of Queen Elizabeth II? Wrapped within this historical story, there is a marketing lesson to be learned.

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]]> https://www.marketingtechnews.net/news/2018/feb/06/convergence-communique-designing-your-story-based-media-and-message-part-two/feed/ 0 Convergence communique: Designing your story based on media and message (part one) https://www.marketingtechnews.net/news/2018/jan/09/convergence-communique-designing-your-story-based-media-and-message/ https://www.marketingtechnews.net/news/2018/jan/09/convergence-communique-designing-your-story-based-media-and-message/#respond Tue, 09 Jan 2018 11:39:42 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jan/09/convergence-communique-designing-your-story-based-media-and-message/ How would you define your business story? A fairy tale? A fantasy? An autobiography? Fiction, non-fiction, sci-fi, biz-fi... or none of the above?

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]]> https://www.marketingtechnews.net/news/2018/jan/09/convergence-communique-designing-your-story-based-media-and-message/feed/ 0 The rise of emojis and the ever-changing state of our social caves https://www.marketingtechnews.net/news/2017/aug/16/rise-emojis-and-ever-changing-state-our-social-caves/ https://www.marketingtechnews.net/news/2017/aug/16/rise-emojis-and-ever-changing-state-our-social-caves/#comments Wed, 16 Aug 2017 14:54:18 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/aug/16/rise-emojis-and-ever-changing-state-our-social-caves/ Recently, my social cave has been moving from textual, word-based content, to photos with limited explanatory words, to photos with even fewer words, and now to emojis.

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]]> https://www.marketingtechnews.net/news/2017/aug/16/rise-emojis-and-ever-changing-state-our-social-caves/feed/ 1 Is there a future for marketing? The change will come quicker than we think https://www.marketingtechnews.net/news/2017/jul/05/there-future-marketing-change-will-come-quicker-we-think/ https://www.marketingtechnews.net/news/2017/jul/05/there-future-marketing-change-will-come-quicker-we-think/#respond Wed, 05 Jul 2017 13:09:32 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/jul/05/there-future-marketing-change-will-come-quicker-we-think/ AI, VR, VRS, holography, branded apps, drones, wearables, personalisation - all will slowly deconstruct and destroy what we today call marketing. In its place will be a hybrid, a fusion, and a convergence of life experience, narrative, storytelling, crowdsourcing and achievement.

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]]> https://www.marketingtechnews.net/news/2017/jul/05/there-future-marketing-change-will-come-quicker-we-think/feed/ 0 What is the true value of your mobile app real estate? https://www.marketingtechnews.net/news/2017/may/30/what-true-value-your-mobile-app-real-estate/ https://www.marketingtechnews.net/news/2017/may/30/what-true-value-your-mobile-app-real-estate/#respond Tue, 30 May 2017 10:31:53 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/may/30/what-true-value-your-mobile-app-real-estate/ How many branded apps does your brand maintain - and what is the 'real estate' value of these apps?

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]]> https://www.marketingtechnews.net/news/2017/may/30/what-true-value-your-mobile-app-real-estate/feed/ 0 The value of messaging: Steering clear of self-inflicted brand problems https://www.marketingtechnews.net/news/2017/apr/18/value-messaging-steering-clear-self-inflicted-brand-problems/ https://www.marketingtechnews.net/news/2017/apr/18/value-messaging-steering-clear-self-inflicted-brand-problems/#respond Tue, 18 Apr 2017 08:08:49 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/apr/18/value-messaging-steering-clear-self-inflicted-brand-problems/ To avoid a Pepsi-like self-inflicted wound, it is important to make sure everyone is working from the same central message. In the good times and the bad.

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]]> https://www.marketingtechnews.net/news/2017/apr/18/value-messaging-steering-clear-self-inflicted-brand-problems/feed/ 0 Mobile gaming as a truly global marketing tool: Are you a gamer, or ‘brandventurer’? https://www.marketingtechnews.net/news/2017/mar/29/mobile-gaming-truly-global-marketing-tool-are-you-gamer-or-brandventurer/ https://www.marketingtechnews.net/news/2017/mar/29/mobile-gaming-truly-global-marketing-tool-are-you-gamer-or-brandventurer/#respond Wed, 29 Mar 2017 15:04:45 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/mar/29/mobile-gaming-truly-global-marketing-tool-are-you-gamer-or-brandventurer/ With over 1.9 billion players worldwide, it is time for brands to start to adopt the video (mobile) game platform across their marketing platforms and use video games to provide solutions to their marketing needs.

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]]> https://www.marketingtechnews.net/news/2017/mar/29/mobile-gaming-truly-global-marketing-tool-are-you-gamer-or-brandventurer/feed/ 0 Mobile marketing is dead: Long live gaming marketing https://www.marketingtechnews.net/news/2017/feb/17/mobile-marketing-dead-long-live-gaming-marketing/ https://www.marketingtechnews.net/news/2017/feb/17/mobile-marketing-dead-long-live-gaming-marketing/#respond Fri, 17 Feb 2017 17:18:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/feb/17/mobile-marketing-dead-long-live-gaming-marketing/ A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in expanding their current mobile apps.

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]]> https://www.marketingtechnews.net/news/2017/feb/17/mobile-marketing-dead-long-live-gaming-marketing/feed/ 0 Why marketing is the true ‘game of games’: Could a video game be in your future plans? https://www.marketingtechnews.net/news/2017/feb/09/why-marketing-true-game-games-could-video-game-be-your-future-plans/ https://www.marketingtechnews.net/news/2017/feb/09/why-marketing-true-game-games-could-video-game-be-your-future-plans/#respond Thu, 09 Feb 2017 11:42:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/feb/09/why-marketing-true-game-games-could-video-game-be-your-future-plans/ I see a new need to engage the next few generations, not only with the current predictable field of marketing, but also with a highly defined strategy that includes AI, VR, experiential marketing, and even brand-based video games.

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