Duncan MacRae, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 26 Mar 2024 10:05:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Duncan MacRae, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Braze delivers new AI features to boost marketing efficiency and creativity https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/ https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/#respond Tue, 26 Mar 2024 13:05:00 +0000 https://www.marketingtechnews.net/?p=109492 Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers’ creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze. With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/feed/ 0 Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/ https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/#respond Tue, 26 Mar 2024 07:15:00 +0000 https://www.marketingtechnews.net/?p=109489 Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)’s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy. Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/feed/ 0 AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024   https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/ https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/#respond Mon, 25 Mar 2024 11:56:48 +0000 https://www.marketingtechnews.net/?p=109486 Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.   With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/feed/ 0 Sprout Social launches mentorship network for marketers https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/ https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/#respond Fri, 22 Mar 2024 15:51:30 +0000 https://www.marketingtechnews.net/?p=109483 Sprout Social, a provider of cloud-based social media management software, has revealed that its virtual community platform, The Arboretum, has launched a new mentorship program for social media and marketing professionals. The Arboretum Mentorship Network is available to Arboretum members and is currently accepting applications for mentors and mentees who want to develop their careers,... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/22/sprout-social-launches-mentorship-network-for-marketers/feed/ 0 85% of UK shoppers had poor experiences with online retailers in 2023 https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/ https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/#respond Wed, 20 Mar 2024 08:52:36 +0000 https://www.marketingtechnews.net/?p=109480 Amid a proliferation of purchasing options and budget concerns surrounding sustained inflationary pressures, online retailers are struggling to meet rising consumer expectations around the globe. This is according to an independent survey from Celigo, an integration platform as a service (iPaaS) for business and IT users.  Its 2024 Online Retail Trends Report surveyed more than... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/20/85-of-uk-shoppers-had-poor-experiences-with-online-retailers-in-2023/feed/ 0 Content chaos grows as marketers struggle with omnichannel demands https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/ https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/#respond Mon, 18 Mar 2024 08:15:56 +0000 https://www.marketingtechnews.net/?p=109475 Hyper personalisation and localisation may be the end goal for most brands, but an increasing number of marketers are scrambling to manage the complex content requirements needed to deliver a truly omnichannel marketing approach. This is one of the key findings from The State of CMS 2024 report, which has been published by content management system... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/18/content-chaos-grows-as-marketers-struggle-with-omnichannel-demands/feed/ 0 Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/ https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/#respond Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/14/just-5-of-consumers-highly-trust-tech-companies/feed/ 0 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/ https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/#respond Mon, 11 Mar 2024 08:36:00 +0000 https://www.marketingtechnews.net/?p=109459 Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/feed/ 0 Number of CMOs responsible for sales enablement has doubled over the past year  https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/ https://www.marketingtechnews.net/news/2024/mar/08/number-of-cmos-responsible-for-sales-enablement-has-doubled-over-the-past-year/#respond Fri, 08 Mar 2024 08:59:00 +0000 https://www.marketingtechnews.net/?p=109457 Seismic, a specialist in enablement, has found that the number of CMOs responsible for sales enablement in EMEA has doubled over the past year, jumping from 10% in 2022 to 19% in 2023.   The research, conducted in collaboration with the martech and sales enablement educator LXA, identifies a trend concerning a shift in sales enablement... Read more »

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