Brian Freeman, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 19 Mar 2021 11:08:19 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Brian Freeman, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How TikTok can recover from its shadowbanning problems https://www.marketingtechnews.net/news/2021/mar/19/how-tiktok-can-recover-from-its-shadowbanning-problems/ https://www.marketingtechnews.net/news/2021/mar/19/how-tiktok-can-recover-from-its-shadowbanning-problems/#respond Fri, 19 Mar 2021 11:07:53 +0000 http://marketingtechnews.net/?p=106855 TikTok has increasingly become a major part of brands’ marketing strategies. The platform offers incredible potential to reach target audiences in authentic, creative ways. But as more brands start to work with TikTok creators, they have to understand a key issue those creators are worried about: shadowbanning. What is shadowbanning? Shadowbanning occurs when a platform... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/19/how-tiktok-can-recover-from-its-shadowbanning-problems/feed/ 0 TikTok has a ton of potential – and brands are only scratching the surface https://www.marketingtechnews.net/news/2020/jul/22/tiktok-has-a-ton-of-potential-and-brands-are-only-scratching-the-surface/ https://www.marketingtechnews.net/news/2020/jul/22/tiktok-has-a-ton-of-potential-and-brands-are-only-scratching-the-surface/#comments Wed, 22 Jul 2020 11:48:58 +0000 http://marketingtechnews.net/?p=105937 Not everyone loves it when the new kid shows up and starts turning heads, but sometimes there is a reason to pay attention. On the social media playground, that new kid is TikTok — and it is time for brands to take notice. ByteDance’s addictive video app, now barely three years old, was downloaded 315... Read more »

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