TJ Macke, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:54:23 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png TJ Macke, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 It’s finally time to ditch the vanity metrics – and focus on these measurements instead https://www.marketingtechnews.net/news/2019/oct/21/its-finally-time-ditch-vanity-metrics-and-focus-these-measurements-instead/ https://www.marketingtechnews.net/news/2019/oct/21/its-finally-time-ditch-vanity-metrics-and-focus-these-measurements-instead/#respond Mon, 21 Oct 2019 11:19:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/21/its-finally-time-ditch-vanity-metrics-and-focus-these-measurements-instead/ Gartner predicts 60% of CMOs will halve their analytics departments by 2023 because data isn't delivering its intended value. Are marketers using data to produce vanity metrics instead of the insights they really need?

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