Jon Kaplan, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:56:57 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jon Kaplan, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Back to life: It’s the ‘new’ New Year – and a huge opportunity digital marketers overlook https://www.marketingtechnews.net/news/2019/sep/03/back-life-its-new-new-year-and-huge-opportunity-digital-marketers-overlook/ https://www.marketingtechnews.net/news/2019/sep/03/back-life-its-new-new-year-and-huge-opportunity-digital-marketers-overlook/#respond Tue, 03 Sep 2019 13:04:54 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/sep/03/back-life-its-new-new-year-and-huge-opportunity-digital-marketers-overlook/ For decades, marketers have made a moment of 'back to school'. Yet according to new data from Pinterest, limiting marketing initiatives to families at this time means a major opportunity is missed.

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]]> https://www.marketingtechnews.net/news/2019/sep/03/back-life-its-new-new-year-and-huge-opportunity-digital-marketers-overlook/feed/ 0 Three ways marketing will change in 2019: Positivity, authenticity and inspiration https://www.marketingtechnews.net/news/2019/jan/16/three-ways-marketing-will-change-2019-positivity-authenticity-and-inspiration/ https://www.marketingtechnews.net/news/2019/jan/16/three-ways-marketing-will-change-2019-positivity-authenticity-and-inspiration/#respond Wed, 16 Jan 2019 11:20:29 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jan/16/three-ways-marketing-will-change-2019-positivity-authenticity-and-inspiration/ In today's consumer-led marketplace, it's not enough to be the loudest, or the brand that spends the most. You need to show you're listening the hardest, too.

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