Adam Oldfield, Author at Marketing Tech News

4 advantages of an email marketing platform

Adam Oldfield — Wed, 19 Jan 2022 14:03:52 +0000

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are... Read more »

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Spamming vs. cadence – why email marketers should know the difference

Adam Oldfield — Tue, 25 May 2021 08:49:57 +0000

With more than 300 billion marketing emails delivered every day, savvy brands across the globe are upping the ante in order to achieve the desired cut-through they require from their digital comms. And while it’s becoming increasingly difficult for marketing departments to land that conversion-led piece of content – against an overwhelming backdrop of online... Read more »

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Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

Adam Oldfield — Thu, 25 Feb 2021 11:51:57 +0000

Organisations are operating in a world where everything is optimised. Look around and think about the current journey to work for many remote-based marketers in modern-day society as an example. It might only be a few steps to the home office, but in that same breath, commuter time has been slashed dramatically and, in turn,... Read more »

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How to build a truly integrated marketing campaign – in six simple steps

Adam Oldfield — Tue, 10 Mar 2020 14:56:38 +0000

An integrated marketing campaign should be defined as giving meaning and purpose when providing a single focal message that's conveyed over multiple direct and indirect channels to an audience.

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Making your marketing more sophisticated: Engage customers and save time with intelligent output

Adam Oldfield — Fri, 10 Jan 2020 10:10:47 +0000

Many marketing departments say there are not enough hours in the day to get everything done - but the problem usually is that they're focusing on the wrong things.

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Nurturing your customers through powerful communications: A guide

Adam Oldfield — Thu, 03 Oct 2019 08:30:53 +0000

In a world dictated by online noise, how can a busy professional achieve the critical cut-through it takes to keep individuals motivated enough to engage with their online channels and continuously purchase from their organisation?

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Six killer marketing metrics that really matter: Segmentation and engagement

Adam Oldfield — Wed, 03 Apr 2019 13:41:31 +0000

Marketers have a wealth of metrics at their fingertips, but it can be difficult to know where to start. Death by data, anyone?

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Five things marketers will need to stop doing in 2019

Adam Oldfield — Thu, 20 Dec 2018 11:05:40 +0000

As well as leveraging trends and trying new techniques, there are undoubtedly certain things marketers need to stop doing in 2019 too.

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Five ways to ensure data capture strategies don’t ruin your CX

Adam Oldfield — Mon, 08 Oct 2018 11:01:07 +0000

Irrespective of the challenges at the forefront of marketers' minds, one thing is for certain - with consumer expectations rising, there's never been a more important time for marketers to nail the CX.

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Can martech really influence wider business processes?

Adam Oldfield — Wed, 08 Aug 2018 16:50:50 +0000

Despite the mounting pressures being placed on marketers to do - and achieve - more, budgets are still being stretched to their limits.

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