Gamification Archives - Marketing Tech News

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap

Duncan MacRae — Tue, 20 Feb 2024 08:43:00 +0000

The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands

Glenn Gillis — Fri, 30 Apr 2021 15:18:43 +0000

Raise your hand if you have a wallet bursting with so-called “customer loyalty” cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty... Read more »

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Why sustainability through technology is central to the event industry’s future

Matt Williams — Mon, 21 Sep 2020 11:43:26 +0000

Few positives have resulted from the deadly coronavirus pandemic, but the effect on our Earth is unmistakable. Carbon dioxide emissions have decreased by 5%, and pollution is declining globally. The public’s response to this indicates that there will be a renewed energy toward sustainable initiatives. Once people can safely gather again and live events come... Read more »

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Why taking your own path for digital marketing learning is daunting – but worth it

James Bourne — Wed, 11 Dec 2019 13:30:19 +0000

When Tommy Griffith was SEO manager at PayPal, his presentation on the subject morphed into a course which shaped the founding of his startup, ClickMinded. Now, he is targeting educational establishments and decries the 'sad state of affairs' for prospective students today.

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How AR has gone from a buzzword to an effective communications tool

Adam Cox — Thu, 05 Dec 2019 16:04:39 +0000

2020 will be the proving ground for AR tech and its ability to provide elevated communications experiences - and we finally have the makings of a burgeoning AR landscape which will touch everything from workplaces to events.

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Consumers are understanding the risks of social media addiction – but taking the next step is hard

James Bourne — Thu, 27 Jun 2019 09:59:18 +0000

Another week, and another example of how consumers are trying to fight for their privacy rights in a world of social snooping and data overload.

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The harm of social media validation: A question of responsibility and protecting the vulnerable

Sean Herman — Thu, 18 Apr 2019 10:57:19 +0000

Humans have an innate desire to be liked by peers and to feel a sense of belonging. Not surprisingly, social media platforms know all about this, finding ways to keep us - and advertisers - coming back for more.

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Just how realistic a goal is augmented reality marketing?

Sam Gowing — Fri, 14 Sep 2018 08:35:07 +0000

You only need to go back five or ten years to a time when VR and AR remained the subjects of science-fiction novels. But the pace of technology change has taken us to a point where both AR and VR can be experienced today. While the more sophisticated experiences require dedicated headsets like the Oculus Rift or Microsoft HoloLens, anyone with a smartphone can download a VR or AR app to experience themselves.

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