Josh Raper, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 01 Apr 2021 11:20:25 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Josh Raper, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why the marketing data ecosystem needs to up its game on certification and transparency https://www.marketingtechnews.net/news/2021/apr/01/why-the-marketing-data-ecosystem-needs-to-up-its-game-on-certification-and-transparency/ https://www.marketingtechnews.net/news/2021/apr/01/why-the-marketing-data-ecosystem-needs-to-up-its-game-on-certification-and-transparency/#comments Thu, 01 Apr 2021 11:20:00 +0000 http://marketingtechnews.net/?p=106880 Most industries have voluntary certifying bodies that attest to the quality of their members. For example, in the investing world, a chartered financial analyst (CFA) is someone who has been certified by the CFA Institute after having completed three rigorous examinations testing their investing and financial acumen. Though taking the CFA Exam is voluntary, it... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/01/why-the-marketing-data-ecosystem-needs-to-up-its-game-on-certification-and-transparency/feed/ 1 The most important elements of customer segmentation in 2021 https://www.marketingtechnews.net/news/2021/feb/08/the-most-important-elements-of-customer-segmentation-in-2021/ https://www.marketingtechnews.net/news/2021/feb/08/the-most-important-elements-of-customer-segmentation-in-2021/#respond Mon, 08 Feb 2021 16:39:04 +0000 http://marketingtechnews.net/?p=106715 For some people, flexibility comes naturally. For others, it requires hours of stretching just to touch their toes. When it comes to customer segmentation in our new normal, marketers have some serious training to do. Segmentations are massive undertakings that lost a lot of lustre during the pandemic. Even before COVID-19, they took months to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/feb/08/the-most-important-elements-of-customer-segmentation-in-2021/feed/ 0 Travis Scott, J Balvin, and McDonald’s: Why some social partnerships work and others are destined to fail https://www.marketingtechnews.net/news/2020/nov/12/travis-scott-j-balvin-and-mcdonalds-why-some-social-partnerships-work-and-others-are-destined-to-fail/ https://www.marketingtechnews.net/news/2020/nov/12/travis-scott-j-balvin-and-mcdonalds-why-some-social-partnerships-work-and-others-are-destined-to-fail/#respond Thu, 12 Nov 2020 12:03:36 +0000 http://marketingtechnews.net/?p=106295 If you went to McDonald’s in September, chances are you encountered Travis Scott. The prolific rapper had the first celebrity meal partnership to be featured on the McDonald’s menu since Michael Jordan’s in 1992. The Cactus Jack meal, named after Scott’s record label, replicated his favorite childhood special-order. The partnership was wildly successful. In its... Read more »

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