Sean Cotton, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 24 Mar 2021 14:24:54 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sean Cotton, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Developing flexibility and agility in digital marketing: Five trends to explore https://www.marketingtechnews.net/news/2021/mar/24/developing-flexibility-and-agility-in-digital-marketing-five-trends-to-explore/ https://www.marketingtechnews.net/news/2021/mar/24/developing-flexibility-and-agility-in-digital-marketing-five-trends-to-explore/#comments Wed, 24 Mar 2021 14:24:24 +0000 http://marketingtechnews.net/?p=106864 Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. That lesson is incredibly relevant for professionals handling digital marketing efforts. After all, a campaign devised only a few months ago can come off as insensitive or in poor taste depending on the current environment. At the same time,... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/24/developing-flexibility-and-agility-in-digital-marketing-five-trends-to-explore/feed/ 1 How to drive media buying ROI through an integrated platform https://www.marketingtechnews.net/news/2017/may/31/how-drive-media-buying-roi-through-integrated-platform/ https://www.marketingtechnews.net/news/2017/may/31/how-drive-media-buying-roi-through-integrated-platform/#respond Wed, 31 May 2017 15:16:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/may/31/how-drive-media-buying-roi-through-integrated-platform/ As digital has evolved into the leading format for media, effective marketing requires exponentially more time and labour.

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]]> https://www.marketingtechnews.net/news/2017/may/31/how-drive-media-buying-roi-through-integrated-platform/feed/ 0 Why marketers need to see beyond click-through-rate https://www.marketingtechnews.net/news/2016/nov/09/why-marketers-need-see-beyond-click-through-rate/ https://www.marketingtechnews.net/news/2016/nov/09/why-marketers-need-see-beyond-click-through-rate/#respond Wed, 09 Nov 2016 09:29:56 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/09/why-marketers-need-see-beyond-click-through-rate/ Using click-through rate (CTR) as your primary digital campaign metric is like using snake oil as your primary medicine. It might make you feel good at first, but it’s not going to cure anything.

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