Video & Audio Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/video-audio-marketing/ Digital Marketing News: customer experience, social, mobile marketing Thu, 07 Mar 2024 12:10:32 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Video & Audio Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/video-audio-marketing/ 32 32 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/ https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/#respond Mon, 11 Mar 2024 08:36:00 +0000 https://www.marketingtechnews.net/?p=109459 Pepsi MAX has unleashed its first major redesign in fourteen years by dropping a striking  piece of CGI footage with a jaw-dropping scene in North Greenwich, London. The striking video was released to celebrate the cola brand’s evolution into its dynamic new era, featuring a re-designed and refreshed electric blue and black logo. The video... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/11/pepsi-max-unveils-giant-cgi-can-on-the-thames-to-celebrate-new-visual-identity/feed/ 0 Vevo teams up with PubMatic to expand programmatic buying across its CTV network https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/ https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/#respond Wed, 06 Mar 2024 07:54:00 +0000 https://www.marketingtechnews.net/?p=109455 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has partnered with Vevo, a music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/06/vevo-teams-up-with-pubmatic-to-expand-programmatic-buying-across-its-ctv-network/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/#respond Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/12/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/feed/ 0 Ad spend on short-form videos to grow by CAGR of $145bn+ by 2028 https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/ https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/#respond Mon, 15 Jan 2024 11:13:12 +0000 https://www.marketingtechnews.net/?p=109368 The rise of short-form videos, first popularised by TikTok and then copied in the form of YouTube Shorts and Instagram Reels, has been a game-changer in the social media landscape. These no more than 60-second long videos are not only entertaining and highly addictive content but also a fantastic way to reach younger audiences. That... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/15/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028/feed/ 0 57% of UK consumers say digital bliss a must for festive fun https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/ https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/#respond Fri, 08 Dec 2023 09:40:43 +0000 https://www.marketingtechnews.net/?p=109301 A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Consumers are 5X more likely to view advertising within non-premium content as low quality  https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/ https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/#respond Wed, 18 Oct 2023 09:01:00 +0000 https://www.marketingtechnews.net/?p=109178 Music video network Vevo, and UK broadcaster Channel 4 have released the findings of a joint study, ‘Retaining Trust and Quality in a Sea of Content’.  The survey of 1,000 British consumers (ages 16 to 40 years old who regularly watch video content) identified and quantified the factors that boost the value of ads consumed... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/18/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality/feed/ 0 Shifts in TV viewing habits are supercharging consumers being open to ads  https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/ https://www.marketingtechnews.net/news/2023/oct/16/shifts-in-tv-viewing-habits-are-supercharging-consumers-being-open-to-ads/#respond Mon, 16 Oct 2023 08:53:00 +0000 https://www.marketingtechnews.net/?p=109176 63% of British adults are open to ads in exchange for free streaming content with 60% subscribing to up to three streaming services, according to a study by global advertising technology firm, The Trade Desk. As more viewers continue to shift their viewing habits to content on connected TV (CTV), the research results highlight significant... Read more »

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