Gregg Shupe, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 24 Aug 2020 09:38:09 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Gregg Shupe, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Exploring a content framework for compelling digital experiences https://www.marketingtechnews.net/news/2020/aug/24/exploring-a-content-framework-for-compelling-digital-experiences/ https://www.marketingtechnews.net/news/2020/aug/24/exploring-a-content-framework-for-compelling-digital-experiences/#comments Mon, 24 Aug 2020 09:38:07 +0000 http://marketingtechnews.net/?p=106002 All digital experiences are built with content: images, text, video, audio, and even augmented and virtual reality. Content is not only used to communicate your company’s value, but to extend and connect its experience to all touchpoints end users may encounter. Because content plays such a significant role in digital experiences, it only makes sense... Read more »

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]]> https://www.marketingtechnews.net/news/2020/aug/24/exploring-a-content-framework-for-compelling-digital-experiences/feed/ 2 Back to basics: Three building blocks for nailing personalisation https://www.marketingtechnews.net/news/2020/jul/03/back-to-basics-three-building-blocks-for-nailing-personalisation/ https://www.marketingtechnews.net/news/2020/jul/03/back-to-basics-three-building-blocks-for-nailing-personalisation/#comments Fri, 03 Jul 2020 12:33:52 +0000 http://marketingtechnews.net/?p=105863 Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through... Read more »

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