Grant Coleman, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:09:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Grant Coleman, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why cleaning your brand’s data is to key to improving accuracy and relevance https://www.marketingtechnews.net/news/2019/apr/01/why-cleaning-your-brands-data-key-improving-accuracy-and-relevance/ https://www.marketingtechnews.net/news/2019/apr/01/why-cleaning-your-brands-data-key-improving-accuracy-and-relevance/#respond Mon, 01 Apr 2019 08:52:33 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/apr/01/why-cleaning-your-brands-data-key-improving-accuracy-and-relevance/ Sometimes we find that even when marketers think they are putting their best foot forward, some customers never respond. Are brand marketers missing the mark - or is their poor data-keeping preventing them from reaching their customers in the first place?

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]]> https://www.marketingtechnews.net/news/2019/apr/01/why-cleaning-your-brands-data-key-improving-accuracy-and-relevance/feed/ 0 Putting marketers and the C-suite on the same page through technology initiatives https://www.marketingtechnews.net/news/2019/jan/31/putting-marketers-and-c-suite-same-page-through-technology-initiatives/ https://www.marketingtechnews.net/news/2019/jan/31/putting-marketers-and-c-suite-same-page-through-technology-initiatives/#respond Thu, 31 Jan 2019 16:45:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jan/31/putting-marketers-and-c-suite-same-page-through-technology-initiatives/ While marketers and the C-suite are working to the same overall business objectives, by and large they speak different languages when it comes to designing a business' approach to achieving these.

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]]> https://www.marketingtechnews.net/news/2019/jan/31/putting-marketers-and-c-suite-same-page-through-technology-initiatives/feed/ 0 Avoiding Frankenclouds – why you need built, not bought https://www.marketingtechnews.net/news/2018/mar/19/avoiding-frankenclouds-why-you-need-built-not-bought/ https://www.marketingtechnews.net/news/2018/mar/19/avoiding-frankenclouds-why-you-need-built-not-bought/#respond Mon, 19 Mar 2018 08:35:42 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/mar/19/avoiding-frankenclouds-why-you-need-built-not-bought/ What are the pitfalls of a cobbled-together marketing suite? Are brands are better off with one built or configured to work together?

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