Comments on: How Mastercard is leveraging its sonic identity – and evolving brand security in the process https://www.marketingtechnews.net/news/2019/oct/30/how-mastercard-leveraging-its-sonic-identity-and-evolving-brand-security-process/ Digital Marketing News: customer experience, social, mobile marketing Fri, 24 Apr 2020 02:45:09 +0000 hourly 1 By: Josh https://www.marketingtechnews.net/news/2019/oct/30/how-mastercard-leveraging-its-sonic-identity-and-evolving-brand-security-process/#comment-1150 Fri, 24 Apr 2020 02:45:09 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/30/how-mastercard-leveraging-its-sonic-identity-and-evolving-brand-security-process/#comment-1150 Great read! Good to see some commentary on the more functional and utility aspect of sonic identity, have seen some good case studies (e.g. skype https://vimeo.com/130825562) and seeing some products emerge (e.g. https://www.sonify.co) – worth looking into?

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