digitisation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digitisation/ Digital Marketing News: customer experience, social, mobile marketing Mon, 20 Mar 2023 07:46:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png digitisation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digitisation/ 32 32 Businesses are losing customers due to disjointed digitisation https://www.marketingtechnews.net/news/2023/mar/20/businesses-are-losing-customers-due-to-disjointed-digitisation/ https://www.marketingtechnews.net/news/2023/mar/20/businesses-are-losing-customers-due-to-disjointed-digitisation/#respond Mon, 20 Mar 2023 07:46:26 +0000 https://www.marketingtechnews.net/?p=108775 Digitisation efforts begun in the pandemic must now be reconciled in light of today’s customer needs, according to the findings of research released by customer engagement platform Twilio. The study has uncovered how businesses’ digital acceleration in 2020 has led to a wealth of channels that now need to be consolidated into nuanced, personalised customer... Read more »

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