Jeff Meglio, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:21 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jeff Meglio, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The cookies crumble: Is enhanced digital privacy the end of programmatic as we know it? https://www.marketingtechnews.net/news/2019/sep/13/cookies-crumble-enhanced-digital-privacy-end-programmatic-we-know-it/ https://www.marketingtechnews.net/news/2019/sep/13/cookies-crumble-enhanced-digital-privacy-end-programmatic-we-know-it/#respond Fri, 13 Sep 2019 10:44:46 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/sep/13/cookies-crumble-enhanced-digital-privacy-end-programmatic-we-know-it/ Programmatic platforms were built with the cookie in mind, and a surprisingly large number still rely on third-party data. But as the cookie crumbles and leaves a shallower pool of targetable consumers, it will be increasingly difficult to maintain business as usual.

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