Emil Gigov, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:03:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Emil Gigov, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The reality of truly personalised marketing approaches: An investor’s viewpoint https://www.marketingtechnews.net/news/2019/jun/24/reality-truly-personalised-marketing-approaches-investors-viewpoint/ https://www.marketingtechnews.net/news/2019/jun/24/reality-truly-personalised-marketing-approaches-investors-viewpoint/#respond Mon, 24 Jun 2019 13:32:43 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jun/24/reality-truly-personalised-marketing-approaches-investors-viewpoint/ We are moving ever closer to one-on-one marketing with fully tailored messaging. For marketers, personalisation is no longer a 'nice to have', because undifferentiated mass marketing doesn't even reach the audience any more.

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