Jerome Underhill, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:05:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jerome Underhill, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Examining the second cycle of programmatic – and the effects for end users and advertisers https://www.marketingtechnews.net/news/2019/jun/06/examining-second-cycle-programmatic-and-effects-end-users-and-advertisers/ https://www.marketingtechnews.net/news/2019/jun/06/examining-second-cycle-programmatic-and-effects-end-users-and-advertisers/#respond Thu, 06 Jun 2019 16:14:33 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jun/06/examining-second-cycle-programmatic-and-effects-end-users-and-advertisers/ Without a streamlined approach to user transparency and choice, advertising technology solutions will become fragmented and unable to interoperate with each other, potentially reducing or eliminating publishers’ and advertisers’ ability to choose the partners they want to work with.

The post Examining the second cycle of programmatic – and the effects for end users and advertisers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2019/jun/06/examining-second-cycle-programmatic-and-effects-end-users-and-advertisers/feed/ 0