Doug Main, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 08 Sep 2020 10:37:06 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Doug Main, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How good design can influence return on investment online https://www.marketingtechnews.net/news/2020/sep/08/how-good-design-can-influence-return-on-investment-online/ https://www.marketingtechnews.net/news/2020/sep/08/how-good-design-can-influence-return-on-investment-online/#comments Tue, 08 Sep 2020 10:37:04 +0000 http://marketingtechnews.net/?p=106043 It’s very easy for organisations to look at design as an added expense, rather than an investment. A company’s business plan will typically include the costs of staff, infrastructure, and products and services – but why should the creative be seen as an ‘extravagance’ or overlooked entirely? In fact, design can be the accelerator needed... Read more »

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]]> https://www.marketingtechnews.net/news/2020/sep/08/how-good-design-can-influence-return-on-investment-online/feed/ 3 Why does my organisation need to rebrand? Key points to consider https://www.marketingtechnews.net/news/2020/aug/17/why-does-my-organisation-need-to-rebrand-key-points-to-consider/ https://www.marketingtechnews.net/news/2020/aug/17/why-does-my-organisation-need-to-rebrand-key-points-to-consider/#comments Mon, 17 Aug 2020 10:45:13 +0000 http://marketingtechnews.net/?p=105995 Whether sales have slipped, workforces and customers have outgrown an existing brand, or leaders have had to pivot their propositions to remain relevant, exploring a rebrand is by no means an overnight process – or a quick-fix that doesn’t address underlying issues. Several conversations between internal teams have to take place long before any decisions... Read more »

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