Thomas Bauer, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 27 Jul 2020 10:40:20 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Thomas Bauer, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How performance branding is reinventing marketing ROI https://www.marketingtechnews.net/news/2020/jul/27/how-performance-branding-is-reinventing-marketing-roi/ https://www.marketingtechnews.net/news/2020/jul/27/how-performance-branding-is-reinventing-marketing-roi/#comments Mon, 27 Jul 2020 10:40:17 +0000 http://marketingtechnews.net/?p=105948 A growing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalised messages, direct impact measurement at the level of individual users, near-time optimisation, and partial automation. This is especially true for digital marketing activities that drive conversion and purchase. But what about the media spend focused on the earlier... Read more »

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