Filip Novak, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 20 Apr 2020 09:47:49 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Filip Novak, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How micro-influencers can become integral to impactful marketing campaigns https://www.marketingtechnews.net/news/2020/apr/16/how-micro-influencers-can-become-integral-to-impactful-marketing-campaigns/ https://www.marketingtechnews.net/news/2020/apr/16/how-micro-influencers-can-become-integral-to-impactful-marketing-campaigns/#comments Thu, 16 Apr 2020 10:00:21 +0000 http://marketingtechnews.net/?p=105494 The influencer marketing industry has been subject to great scrutiny in recent years with concerns about trust, transparency and authenticity looming over brands and influencers alike. As a result, consumers have become more skeptical, the Advertising Standards Authority has enforced much stricter rules on the discipline, and social media giants have introduced new measures to... Read more »

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