Emilio Basaldua, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 28 Aug 2020 14:02:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Emilio Basaldua, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Three guiding principles for building better marketing analytics dashboards https://www.marketingtechnews.net/news/2020/aug/28/three-guiding-principles-for-building-better-marketing-analytics-dashboards/ https://www.marketingtechnews.net/news/2020/aug/28/three-guiding-principles-for-building-better-marketing-analytics-dashboards/#respond Fri, 28 Aug 2020 14:02:33 +0000 http://marketingtechnews.net/?p=106019 Modern marketing campaigns are constantly churning out data that can allow companies to continually improve customer engagement. But for that data to be useful, it has to be organised and presented in a way that key stakeholders can understand and act upon. Enter the marketing analytics dashboard. These visual data representations provide a single, unambiguous... Read more »

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