Alex McIlvenny, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:36:23 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Alex McIlvenny, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why native is the name of the game in mobile advertising https://www.marketingtechnews.net/news/2017/sep/14/why-native-name-game-mobile-advertising/ https://www.marketingtechnews.net/news/2017/sep/14/why-native-name-game-mobile-advertising/#respond Thu, 14 Sep 2017 07:47:42 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/sep/14/why-native-name-game-mobile-advertising/ Premium native ads on mobile offer higher click-through rates than non-native formats such as banner or rich media ads. How can marketers make the most of this burgeoning trend and effectively incorporate native advertising into their mobile campaigns?

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