Colm Hebblethwaite, Author at Marketing Tech News

Is ‘measurement culture’ killing creativity?

Colm Hebblethwaite — Tue, 17 Apr 2018 13:38:35 +0000

“It’s alarming to see so many in-house marketers concerned with a lack of balance between measurement, data and creativity in their organisations,” Rebecca Manville, Managing Director, Dotted said.

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Consumers want customisation and service while brands offer discounts

Colm Hebblethwaite — Thu, 12 Apr 2018 13:17:12 +0000

According to Epsilon’s report, there is often a disconnect between marketers and the consumers they are trying to reach, centring around a misunderstanding of what the latter actually want from personalisation.

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UK Lords call for action on digital advertising

Colm Hebblethwaite — Wed, 11 Apr 2018 14:37:52 +0000

The UK advertising in a digital age report claims that the UK is a global hub for the ad industry, adding £120 billion and over 1 million jobs to the economy in 2016.

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Case study: Personalised messaging helps reassure consumers making their first ‘adult’ purchase

Colm Hebblethwaite — Tue, 10 Apr 2018 13:51:03 +0000

The adult retail industry has some fairly unique challenges when it comes to new customer acquisition.

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Smaller agencies filling gaps of declining AOR model

Colm Hebblethwaite — Mon, 09 Apr 2018 14:12:57 +0000

Many large multinational companies facing pressure to create more value from their marketing strategies, are beginning to move away from large agencies and towards smaller specialists.

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Instagram and Facebook limiting data access for third-party developers

Colm Hebblethwaite — Fri, 06 Apr 2018 14:01:01 +0000

Instagram has instituted a 96% cut to how often software developers can pull data from its API for mobile apps.

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Apple releases GDPR privacy features

Colm Hebblethwaite — Thu, 05 Apr 2018 13:39:59 +0000

Apple has provided details on a number of new privacy features it will be rolling out in order to comply with the incoming GDPR regulations.

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Spotify grows ad revenue by 63%

Colm Hebblethwaite — Wed, 04 Apr 2018 14:27:06 +0000

New figures from Standard Media Index show that the company has shown the strongest growth among its internet radio competitors.

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23% of UK population listened to a podcast in the last month

Colm Hebblethwaite — Thu, 29 Mar 2018 13:24:39 +0000

“This research is crucial to understanding where the industry is headed,” said Susie Warhurst, UK Director of Content. “The more we know about how people behave and what they think, the better we can make our offering.

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Majority of students considering taking a break from social media

Colm Hebblethwaite — Wed, 28 Mar 2018 13:40:51 +0000

Student marketing agency Seed surveyed 1,000 UK students and found that 77% are considering taking “extended time out” form social media.

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