Liz Morrell, Author at Marketing Tech News

Better creative remains key to combating the rise of adblocking

Liz Morrell — Tue, 21 Jun 2016 11:42:53 +0000

Adblocking remains a persistent challenge for the digital advertising industry, despite estimates this week that suggest that digital advertising revenues will almost double to $285bn by 2020.

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Global digital ad spend to hit $285bn by 2020

Liz Morrell — Tue, 21 Jun 2016 09:34:43 +0000

Global digital advertising spend continues to soar, with the latest predictions from Juniper Research estimating a $285bn spend by 2020.

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Luxury brands should embrace eCommerce to engage customers, report says

Liz Morrell — Thu, 16 Jun 2016 07:18:15 +0000

eCommerce is an opportunity many luxury retailers have been hesitant to embrace. But new research shows that thanks to information about customers’ online activity, luxury retailers have the opportunity to know 80% of their instore customers by name.

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Facebook launches new mobile advertising products for bricks-and-mortar retail brands

Liz Morrell — Wed, 15 Jun 2016 11:54:44 +0000

Facebook's launched new mobile advertising solutions for bricks-and-mortar brands, including a native shop locator and an offline conversations API.

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Only a third of retailers have tried beacon marketing tech, report says

Liz Morrell — Wed, 15 Jun 2016 10:23:29 +0000

The marketing opportunities of beacon technology in-store have yet to be grasped by many retailers, with only a third of them having implemented it in 2014.

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Spending on online fraud prevention to soar by 30% by 2020

Liz Morrell — Tue, 14 Jun 2016 14:29:24 +0000

eCommerce merchants and financial institutions are set to spend $9.2bn on preventing fraud by 2020 – a 30% rise on current levels.

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US internet advertising spend reaches record high, says IAB

Liz Morrell — Tue, 14 Jun 2016 08:20:27 +0000

Internet advertising revenues hit a new high in the US last quarter reaching almost $16bn, according to latest figures from the Interactive Advertising Bureau (IAB).

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Ad growth means UK set to boast largest media sector in Europe

Liz Morrell — Mon, 13 Jun 2016 15:36:27 +0000

The UK is to overtake Germany to boast the largest entertainment and media sector in EMEA within two years, according to new research from PwC.

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Marketers more demanding but less loyal to agencies, research says

Liz Morrell — Thu, 09 Jun 2016 15:04:52 +0000

Marketers are being more demanding and less loyal to agencies than ever according to new research from presentation platform provider Prezi.

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That person sneezing in the office is most likely to be a marketer

Liz Morrell — Thu, 09 Jun 2016 14:53:24 +0000

Have you ever gone into work whilst ill? New research suggests that the majority of marketers have, with 86% of marketing workers having gone into work with an infectious illness

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