Alessandra Alari, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:22 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Alessandra Alari, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 A whirlwind of emotions: The impact of consumer emotional states on search https://www.marketingtechnews.net/news/2019/oct/11/whirlwind-emotions-impact-consumer-emotional-states-search/ https://www.marketingtechnews.net/news/2019/oct/11/whirlwind-emotions-impact-consumer-emotional-states-search/#respond Fri, 11 Oct 2019 10:13:58 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/oct/11/whirlwind-emotions-impact-consumer-emotional-states-search/ For marketers, it is important to understand that many external influences can impact a potential customer's emotional state - and tailor their offerings accordingly.

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]]> https://www.marketingtechnews.net/news/2019/oct/11/whirlwind-emotions-impact-consumer-emotional-states-search/feed/ 0 Going for gold: How The Royal Mint tapped into consumer behaviour https://www.marketingtechnews.net/news/2019/feb/12/going-gold-how-royal-mint-tapped-consumer-behaviour/ https://www.marketingtechnews.net/news/2019/feb/12/going-gold-how-royal-mint-tapped-consumer-behaviour/#respond Tue, 12 Feb 2019 10:16:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/feb/12/going-gold-how-royal-mint-tapped-consumer-behaviour/ The Royal Mint - the organisation responsible for the UK's coin production and the retailer of coin collections, bullion and gifts - worked with partner agency Manning Gottlieb on a search strategy that was nothing short of exceptional.

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]]> https://www.marketingtechnews.net/news/2019/feb/12/going-gold-how-royal-mint-tapped-consumer-behaviour/feed/ 0 Mobile marketing mystics: Unlocking the potential of in-app advertising https://www.marketingtechnews.net/news/2018/sep/06/mobile-marketing-mystics-unlocking-potential-app-advertising/ https://www.marketingtechnews.net/news/2018/sep/06/mobile-marketing-mystics-unlocking-potential-app-advertising/#respond Thu, 06 Sep 2018 14:55:32 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/06/mobile-marketing-mystics-unlocking-potential-app-advertising/ The mobile revolution has redefined what it means to be an effective marketer - and in this new edition, while phones aren't for calling, they most definitely are for apps.

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