Andy McCaul, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 01 May 2020 09:02:06 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Andy McCaul, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The risks of staying on Magento 1 for eCommerce as it moves to end of life https://www.marketingtechnews.net/news/2020/apr/30/the-risks-of-staying-on-magento-1-for-ecommerce-as-it-moves-to-end-of-life/ https://www.marketingtechnews.net/news/2020/apr/30/the-risks-of-staying-on-magento-1-for-ecommerce-as-it-moves-to-end-of-life/#respond Thu, 30 Apr 2020 08:48:50 +0000 http://marketingtechnews.net/?p=105550 For many brands operating in the eCommerce industry, it’s well-known that popular platform Magento 1 is coming to the end of its supported life. And, after June 30, there will be no more updates or security patches released. But what does that mean for the 6,000 UK website owners still running Magento 1? Businesses still... Read more »

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]]> https://www.marketingtechnews.net/news/2020/apr/30/the-risks-of-staying-on-magento-1-for-ecommerce-as-it-moves-to-end-of-life/feed/ 0 How to define your social media strategy – in six simple steps https://www.marketingtechnews.net/news/2019/aug/29/how-define-your-social-media-strategy-six-simple-steps/ https://www.marketingtechnews.net/news/2019/aug/29/how-define-your-social-media-strategy-six-simple-steps/#comments Thu, 29 Aug 2019 12:41:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/aug/29/how-define-your-social-media-strategy-six-simple-steps/ In order to have an established, consistent and successful social presence online, there needs to be a strong strategy in place. Here's what marketing managers and their teams need to be aware of.

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]]> https://www.marketingtechnews.net/news/2019/aug/29/how-define-your-social-media-strategy-six-simple-steps/feed/ 2 The nuts and bolts: Why B2B marketers shouldn’t overlook enhancing their CRM today https://www.marketingtechnews.net/news/2019/may/16/nuts-and-bolts-why-b2b-marketers-shouldnt-overlook-enhancing-their-crm-today/ https://www.marketingtechnews.net/news/2019/may/16/nuts-and-bolts-why-b2b-marketers-shouldnt-overlook-enhancing-their-crm-today/#respond Thu, 16 May 2019 14:23:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/16/nuts-and-bolts-why-b2b-marketers-shouldnt-overlook-enhancing-their-crm-today/ CRM systems certainly go a long way into helping clients see what is needed in order to increase customer satisfaction and create brand loyalty. But whether it's a lack of data knowledge or because it's not 'sexy' enough right now, such technology is overlooked today.

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]]> https://www.marketingtechnews.net/news/2019/may/16/nuts-and-bolts-why-b2b-marketers-shouldnt-overlook-enhancing-their-crm-today/feed/ 0 Is tone of voice being diluted in digital communications today? https://www.marketingtechnews.net/news/2019/feb/21/tone-voice-being-diluted-digital-communications-today/ https://www.marketingtechnews.net/news/2019/feb/21/tone-voice-being-diluted-digital-communications-today/#respond Thu, 21 Feb 2019 16:27:30 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/feb/21/tone-voice-being-diluted-digital-communications-today/ A strong tone of voice is central to successful brand building. It is the backbone of all written communication - but with online conversations happening in real-time and at a rapid pace, could we be losing sight of this?

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]]> https://www.marketingtechnews.net/news/2019/feb/21/tone-voice-being-diluted-digital-communications-today/feed/ 0 What does voice innovation mean for search marketing? https://www.marketingtechnews.net/news/2018/aug/01/what-does-voice-innovation-mean-search-marketing/ https://www.marketingtechnews.net/news/2018/aug/01/what-does-voice-innovation-mean-search-marketing/#respond Wed, 01 Aug 2018 16:29:12 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/01/what-does-voice-innovation-mean-search-marketing/ While voice-controlled devices may represent another channel for individuals to use in their hunt for information, the search marketing techniques underpinning a brand's success needn't be any different to those already deployed by effective marketers.

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]]> https://www.marketingtechnews.net/news/2018/aug/01/what-does-voice-innovation-mean-search-marketing/feed/ 0 How many marketers truly understand the customer journey – and if not, how can you quickly? https://www.marketingtechnews.net/news/2018/jun/29/how-many-marketers-truly-understand-customer-journey-and-if-not-how-can-you-quickly/ https://www.marketingtechnews.net/news/2018/jun/29/how-many-marketers-truly-understand-customer-journey-and-if-not-how-can-you-quickly/#respond Fri, 29 Jun 2018 10:34:43 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jun/29/how-many-marketers-truly-understand-customer-journey-and-if-not-how-can-you-quickly/ A considered customer journey ought to be the backbone of any savvy marketing strategy. More than that, it can have an unparalleled influence on marketing's role within the wider organisation.

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]]> https://www.marketingtechnews.net/news/2018/jun/29/how-many-marketers-truly-understand-customer-journey-and-if-not-how-can-you-quickly/feed/ 0 Google Shopping vs. text ads: Where should digital marketers spend their AdWords budget? https://www.marketingtechnews.net/news/2018/apr/24/google-shopping-vs-text-ads-where-should-digital-marketers-spend-their-adwords-budget/ https://www.marketingtechnews.net/news/2018/apr/24/google-shopping-vs-text-ads-where-should-digital-marketers-spend-their-adwords-budget/#comments Tue, 24 Apr 2018 14:39:44 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/apr/24/google-shopping-vs-text-ads-where-should-digital-marketers-spend-their-adwords-budget/ With ever-growing opportunities to promote businesses via Google, it can be difficult for digital marketers to know where to focus their efforts.

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]]> https://www.marketingtechnews.net/news/2018/apr/24/google-shopping-vs-text-ads-where-should-digital-marketers-spend-their-adwords-budget/feed/ 1 How to spend a limited digital marketing budget in 2018/19 https://www.marketingtechnews.net/news/2018/feb/22/how-spend-limited-digital-marketing-budget-201819/ https://www.marketingtechnews.net/news/2018/feb/22/how-spend-limited-digital-marketing-budget-201819/#respond Thu, 22 Feb 2018 08:35:44 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/feb/22/how-spend-limited-digital-marketing-budget-201819/ One objective that marketers face every single year is how best to squeeze every drop out of the annual budget. For those faced with a tight budget, the task becomes how to pursue business priorities effectively without leaving other areas untended.

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]]> https://www.marketingtechnews.net/news/2018/feb/22/how-spend-limited-digital-marketing-budget-201819/feed/ 0 What’s next for Magento 1 users? https://www.marketingtechnews.net/news/2017/oct/16/whats-next-magento-1-users/ https://www.marketingtechnews.net/news/2017/oct/16/whats-next-magento-1-users/#respond Mon, 16 Oct 2017 07:39:51 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/oct/16/whats-next-magento-1-users/ There has been great debate among the marketing profession recently, about the official end date for Magento 1. But what’s really on the horizon for the web platform and where should marketers go from here? Andy McCaul, director at digital marketing agency The Bigger Boat, offers some food for thought.

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